Manager / Senior Manager, Corporate Communications

Manager / Senior Manager, Corporate Communications

  • Assist in formulating marketing strategies and programmes to enhance Fubon brand awareness and increase market exposure
  • Plan and organize media activities, and develop media materials such as key talking points, press release, message house, to promote the Bank’s products and corporate initiatives
  • Work closely with business units on MarTech, advertising and promotion budget and planning
  • Responsible for copywriting, editing and production of marketing and communication materials
  • Explore and pitch for award opportunities, identify channels or events for senior management and businesses to participate
  • Work independently to conduct market research to gather data, perform analysis and make recommendations on branding and marketing strategy
  • Perform daily media monitoring on Fubon Bank and the industry to keep management abreast of industry trends and issues
  • Provide administrative support to the Head of Corporate Communications and/or the department


  • Degree holder or above in Business Administration, Marketing, Public Relations or related disciplines
  • Minimum 5 years of working experience in Corporate Communications or Marketing Communications, preferably with experience in digital marketing, performance marketing/affiliate marketing, social media and event planning. Candidate with less experience will also be considered as Assistant Manager
  • Proven working experience in banking industry or PR/advertising agencies is preferable
  • Good understanding of general banking procedures and regulatory requirements would be an advantage
  • Strong business sense and communication skills, proficiency in written and spoken English and Chinese
  • Ability to build strong relationships with media, vendors and internal clients
  • PC Knowledge
  • Able to work independently and under pressure
  • A team player with strong project management skill
Back to topTOP