Officer, Digital Business & Growth – Digital Banking

• Assist Head of Digital Banking to formulate and execute effective marketing strategy to achieve growth objectives / targets
• Key team member to implement campaign / promotion and oversee all aspects of marketing activities including search engine marketing, e-mail, social media marketing, display advertising, offline media, etc.
• Compile regular reports and keep track the campaign performance and to drive digital growth (including adoption, usage, conversion / sales, etc.) of the respective products / services (including Online General Insurance, Open API, etc.) according to prioritization
• Prepare post-implementation review and liaise with business stakeholders, third parties service providers, business partners, merchant partners, etc. to improve the performance and effectiveness
• Closely work with different teams to brainstorm new and innovative strategies
• Explore collaboration opportunities with Business Partners (e.g., Open API TSP, etc.) to initiate and execute campaigns
• Collect Fintech / Innovation products / services utilization statistics, conduct appropriate analysis and compile management presentation decks and reports
• Carry out special assignments as assigned by section head

• University graduate or above
• At least 1 years relevant working experience in Digital Marketing, preferably in Banking Industry but not a must
• Strong expertise in digital initiatives with knowledge on tag management and digital performance monitoring and tracking in Web/App
• Energetic, creative, flexible, strong analytical skills and attention to details
• Excellent interpersonal, communication and listening skills
• Proficient in both written and spoken English and Chinese